TakingITGlobal

TIG’s business cards have always been unique and stood out because of their size (3.5″ x 1.5″). So rather than doing a full redesign, I updated the front with the new brand color palette and website section icons to reflect the organization’s offerings better.

I also took this opportunity to create co-branded cards used by project managers of specific projects like the one shown here.

To create awareness around some of the Global Issues the world faces, my team developed a series of postcards that feature artwork submitted to TIG’s Global Gallery and paired it with a famous quote relevant to the matter. The objective was to help raise awareness on those topics and promote that section of the site.

TIG staff is regularly attending events, so I developed a new set of stickers that could be handed out. The team also designed a mousepad with the INSPIRE, INFORM, INVOLVE slogan in the 13 different languages that the site offers.

For the organization’s 10th anniversary, we created a new pullout banner that is featured in the middle.

(The original banner can be seen on the left, and on the right is the banner that was designed a couple of years prior for the launch of the V6 of the site.)

Some of the first promotional materials I designed for TIG were promotional pins. These were often handed out at conferences or events that staff attended. There were three different designs in assorted colors.

The designer and I worked closely to develop a concept that would help showcase TIG’s new offerings of Digital Youth Engagement, Global Education, and Social Innovation programs.

The concept for the 2012 report was to highlight the key metrics for each program. That year we also introduced TIG’s updated color pallet, so we took advantage of that and added color boxes and big typography to drive the concept.

For 2011 the brief was to showcase TIG’s online community. A heavy emphasis on photography and quotes from members was used to accomplish this.

The report is divided into five sections, and each section uses an accent color displayed on the right page of the section divider. This layout helps present the section’s subject to the reader and serves as an effective way to navigate the 52-page document.

One of the manual’s mandates was to inform and help the volunteers answer their questions about some of the organization’s best practices and communications standards. This section included; examples and templates for email signatures, out-of-office messages, and presentation templates.

Given that the manual was planned as an internal document, I took advantage of that and included links that allowed staff to access different sections of the organization intranet or download resources mentioned in the manual.